Medium is the message

object, matte giclee print, 40 x 50 cm aluminum frame

Medium is the message was made during the 2020-2021 period, documenting the gradual disappearance of advertisements from billboards in public space during the lockdown.
Drawing inspiration from artists who worked with the banner as an artistic medium, such as Felix Gonzales-Torres, I photographed the places showing empty billoards and assembled them into a small collage, thus implementing a visual interpretation of the title of the work.